1. Keep good company.
2. Notice the ordinary.
3. Preserve the ephemeral.
4. Design not for the elite but for the masses.
5. Explain it to a child.
6. Get lost in the content.
7. Get to the heart of the matter.
8. Never tolerate “OK anything”.
9. Remember your responsibility as a storyteller.
10. Zoom out.
11. Switch.
12. Prototype.
13. Pun.
14. Make design your life… and life your design.
15. Leave something behind.

Via Swiss Miss.