15 Things Charles and Ray Eames Teach Us

  1. Keep good company.
  2. Notice the ordinary.
  3. Preserve the ephemeral.
  4. Design not for the elite but for the masses.
  5. Explain it to a child.
  6. Get lost in the content.
  7. Get to the heart of the matter.
  8. Never tolerate “OK anything”.
  9. Remember your responsibility as a storyteller.
  10. Zoom out.
  11. Switch.
  12. Prototype.
  13. Pun.
  14. Make design your life… and life your design.
  15. Leave something behind.

Via Swiss Miss.