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Posts tagged apple watch
Why the Apple Watch Can Afford to Cost Thousands of Dollars

Great article by Sam Byford, with some surprising insights from Vertu creative director Ignacio Germade. Comparing the Apple Watch Edition to luxury travel starts to paint the product in a light which makes more sense.

People fly first-class because of the luxury experience of how it feels to be in first-class. People will buy the Apple Watch Edition for these same reasons.