Louie Mantia rarely vents his thoughts on design in a way other than via twitter. This recent essay of his is a refreshing change. He discusses “The S Word”, visual design and app interfaces. It’s a good read. This struck me:

More importantly, a visually distinctive app such as Game Center, Find My Friends, Podcasts, or iBooks helps you to remember which app you’re in. The colors, textures, and environment paint that picture instantly. (When I look at an Android phone, it’s often hard to remember which app I’m in because most default apps look the same and use the same colors and theme.)

I couldn’t agree more. The most memorable apps tend to be the ones with the most personality. I’m reminded of Dustin Curtis’ recent blog post:

I've settled pretty firmly in the camp of thinking that interfaces should mimic social creatures, that they should have personalities, and that I should be communicating with the interface[.]

Apps which are the most fun to use tend to be opinionated.