Scott Forstall has left Apple. Gruber's entire piece about the departure is worth reading; as ever, it contains smart points. This part resonates with me the most:

No one is more excited than I am to see Jony Ive’s design taste spread to Apple’s software, but under Forstall’s leadership, iOS has been an unprecedented success.

We got to where we are today at least partially thanks to Forstall. Now he's gone. Will the rest of the team be able to take us further?

Other questions and points:

• Forstall was pushed out; he didn't decide to quit on his own. This is important because it's the biggest shake up since Tim Cook became CEO.

• How will the design aesthetic behind iOS change now Jony Ive is at the helm? I have great hopes that it'll become more like Safari and less like Find My Friends. I believe this is a good thing.

• How much was this to do with Maps? How much was politics?

Welcome to Tim Cook's Apple, ladies and gentlemen.

It's easy to forget just how important the iPhone is to Apple's business. Nick Wingfield writes a great(and not too long) piece for the New York Times, giving a quick "state of Apple" and update showing where the company is today. This is my favourite section:

Underscoring how drastically Apple’s business has been transformed by mobile products, revenue from the iPhone rose 56 percent to $17.13 billion, making up 48 percent of the company’s total revenue.

Firstly, revenue from the iPhone rose 56%, year over year? Holy shit.

Secondly, the iPhone is 48% of Apple's total revenue? That's a lot.

I'd suggest that data point alone is almost enough of a reason to suggest Apple will be eager to release completely new products; perhaps they can decrease the importance of the iPhone to their business. One wrong move with the iPhone, and 48% of their entire business could suffer.

Releasing something completely new could knock the iPhone's revenue slice down to a more manageable amount, whereby less growth wouldn't effect Apple as significantly as it would today.

From Saturday's piece:

Short of revealing that unicorns are real and you can all have one for a nickel, there’s really no way Apple can make everyone happy at these announcements. What matters is sales, and the Macalope fully expects the iPad mini to sell quite briskly without making the huge margin sacrifices Apple’s competitors have had to make. That’s good for Apple customers and for Apple, no matter what you might hear.

As usual, The Macalope nails it. I highly reccomend subscribing to its feed.

Apple seems to have made a sensible move with the iPad mini, which I can't see being a failure. Making the entry-level iPad notably cheaper is an incredibly wise move, and being able to do so without sacrificing quality, performance or profit margins is a sign of a healthy company.

Marco recently visited a Microsoft Store and played with the new Surface. I wish there was a Microsoft Store I could visit nearby, because I know exactly what he means about Microsoft operating in “an alternate universe” and would love to judge it for myself. I want to play with a Surface and Type Cover to really get a feel for the hardware, too. Finding out if my expectations are accurate would be enlightening.

Marco's entire piece is worth a read, but what stood out to me was the way in which he neatly characterised the differences between Apple and Microsoft, with regards to their views on products and control:

Apple’s products say, “You can’t do that because we think it would suck.”

Microsoft’s products say, “We’ll let you try to do anything on anything if you really want to, even if it sucks.”

Apple has the balls to say no. Sometimes it's difficult, sometimes they take shit for it and sometimes they're plain wrong. But not often. Remember Flash?

US Library of Congress:

The Library of Congress has acquired the personal papers of American astronomer, astrobiologist and science communicator Carl Sagan (1934-1996).

The Sagan collection has come to the Library through the generosity of writer, producer and director Seth MacFarlane, and is officially designated The Seth MacFarlane Collection of the Carl Sagan and Ann Druyan Archive.

What a thoughtful and charitable gesture. I have great respect for Seth's work and having heard about this donation, I'm now an even bigger fan of his.

Let's hope we can all have access to these papers digitally soon. I'd love to get further insight into the thoughts of Carl Sagan, one of my personal heroes.

That's my kind of politics.

Now, where's the Safari Extension?

Apple legally has to display a notice on its website informing every visitor that in a recent UK trial between Samsung and Apple, it was found Samsung did not copy the iPad.

The way in which Apple has worded the message is perfect; so much so that I'm not going to spoil it by quoting any here.

Whoever wrote this did a fine job: what could have been a mildly humiliating situation was turned into a great tongue-in-cheek insult to one of Apple's biggest rivals.

Bravo.

Pierre Igot writes about the possible risks early adopters may take when buying a new iMac with a Fusion Drive installed:

Do potential buyers of the new technology really need to worry about a higher-than-normal failure rate for the new drives and the fact that, while these failures can be fixed with software, the fix involves erasing the drive?

I don't think it's a bad sign that Apple has released some troubleshooting tips for the Fusion Drive. I'd suggest it might actually a good sign the support page exists so soon.

Even so, the technology behind Fusion Drive is new and should therefore be treated with caution. I'm in the market for an iMac and am now faced with a tough decision: which storage configuration do I choose?

My realistic¹ options are either:

• 1TB, 7200rpm hard drive,
• 1TB Fusion Drive,
• 768GB flash storage.

Unfortunately, pricing for these options hasn't been announced yet, so I'm not working with any solid numbers. I imagine the 768GB flash drive will be prohibitively expensive, leaving me with the choice of "risking" a first generation Fusion Drive or suffering with a slow, spinning hard drive. It strikes me as slightly strange that smaller SSD configurations aren't available—but perhaps the 512GB chips are all reserved for other Macs, or considered insufficient for a desktop computer.

Maybe I'll be pleasantly surprised at the cost of the flash storage, but it looks like I'll be going with a 1TB Fusion Drive in December. I hope it really does deliver the best of both worlds.

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1: I don't need more than 1TB of storage, so I'm discounting the 3TB options.

Adam Haworth interviewed Jim Dalrymple of The Loop fame. Jim is one of the most prominent independent writers in the blogging world and I respect his views highly.

I enjoyed this interview more than most because Adam let Jim talk in an unrestricted and relaxed manner: the whole piece feels candid and off the record, in a good way. I feel I'm getting a secret, behind the scenes glimpse into Jim's mind.

As an independent writer myself, this interview gave me not only hope, but guidance: it's important to have your own voice. Jim explains:

“What I find really comes to the top are the people that have that voice. Like Gruber’s voice. When he says something, people will listen to him and when he makes a joke about a link, people will listen to that and laugh along with him. It’s not because he has a link blog, it’s because he’s John Gruber.”

This type of voice needs to grow over time and be carefully trained. It must be nurtured. I feel I'm still learning and understanding my own voice, but I can see how it's changed in the relatively short time I've been writing. I wonder where it'll take me next.

It seems obvious to me that RIM as a company is suffering from irrelevancy in the world of the iPhone and iPad. I understand the need for RIM to try and keep morale high for employees, customers and developers, however the ways in which they've gone about doing so seem completely absurd. Here are two recent examples.

RIM released a music video, Devs, BlackBerry Is Going To Keep On Loving You, in which members of the BlackBerry developer relations team literally sing a song encouraging developers to not lose faith in their waning platform. Their video description justifies it thusly:

We are going to keep loving developers at Research In Motion, all the way to BlackBerry 10 and beyond. We're Going To Keep On Loving You.

Why should a music video encourage software developers to continue developing for their platform? It's utterly absurd. It seems to me that RIM should have taken more of a proactive approach and invested in improving BlackBerry 10, rather than pleading developers to stick around by spending resources on an unnecessary music video.

Judging from the like/dislike ratio of the video on YouTube, I'm not the only person who feels this way.

Even more recently, The Official BlackBerry Blog posted an article entitled Black Sheep by Choice, in which Donny H, the Inside BlackBerry Blog Manager, veers dangerously close to propaganda in order to further motivate existing BlackBerry devotees to not abandon their sinking ship.

When it's got to the stage of promoting your own brand by calling users "Black Sheep", it must be fairly clear that you are not doing well. At least Piers Morgan is a BlackBerry fan, I suppose.

Turn it Around

I don't want this article to trash RIM; I enjoy watching the underdog turn around and become successful. From what I've heard about BlackBerry 10, it's actually not bad. One of the biggest challenges RIM faces is building their BlackBerry 10 platform. They need developers, apps, music and videos. This is where Apple excels.

RIM should focus on shipping a finished, polished and truly great product as quickly as they can. Developers and customers will come with time.

iTunes Match is a great addition to iTunes for the average music lover, but it does have some flaws. This article is mainly a guide explaining how I go about syncing my iPhone with my iTunes Library—and why.

When turning on iTunes Match, a lot of control over your music is handed to iTunes and simultaneously taken away from you. If you have a large music collection of imported CDs, when iTunes Match is first enabled it will attempt to find matches for these albums by comparing them to songs in the iTunes Store. Sometimes these matches are far from accurate, and this can lead to your iOS devices not having true representations of your iTunes Library.

Even if iTunes correctly matches a song, however, it will match it as a 256kbps AAC file—it'll be the exact version present in the iTunes Store. This can be seen as a great benefit if you imported your beloved albums at an extremely low quality years ago, however for audiophiles, this is a warning sign. Even Apple Lossless files will be transcoded down to 256kbps when iTunes Match uploads them.

Many of the albums I have imported into iTunes are remasters, live albums, and other rarities which aren't present in the iTunes Store. iTunes Match incorrectly matches these files regularly. Even if iTunes Match correctly matched them, I won't have access to my lossless files on my devices: all music in iTunes Match, when matched, is 256kbps. If the music in your iTunes Library isn't matched, it will be transcoded down to a maximum quality level of 320kbps and uploaded. For audiophiles dealing with lossless files, this isn't acceptable¹.

For most people, not having to worry about backing up a large music library or knowing the quality of every album you own is a feature. However, I find the control I lose over these details is not worth the added convenience. I'm not most people.

People care differently for different things. I consider myself more of a music enthusiast than the average person—I frequent audiophile websites, I've invested money in quality headphones and I care about the quality and experience of my entire music setup. This is why I've gone to lengths to perfect it.

iTunes Match is Awesome, Really

Even though this post seems very anti-iTunes match, I'm not criticising it. Far from it: I recommend it to family and friends regularly: it's a great service which is convenient, clever and solves real problems. Before turning iTunes Match off, I matched a lot of my albums, improving the quality of music I'd imported from CD a long time ago. iTunes Match boosted the bit-rate of a large chunk of my music library and I still enjoy those 256kbps AAC files today. If anything, I'm the problem here: my own obsessions and compulsions implore me to find a different way to sync music. A way which doesn't involve a loss of quality at any stage, or rely on my iPhone's data connection when I'm out and about². A way which I'm in control of.

What I Want

I have some quite tough requirements for the way I want to manage and listen to music. This list covers them:

• I want to choose which songs are stored on my iOS device on the device itself, without having to connect it to my Mac—at least not regularly. I would like to be able to add or remove an album or song from my iPhone without sitting down at my Mac.

• I do not want to be limited by audio quality. If I rip an album in Apple Lossless on my Mac, I want to have that exact ALAC file on my iOS device too.

• I want full control over metadata, album art and audio files themselves. I want the true version of my iTunes Library to be the one present on my Mac: one I control. I'm aware this makes me more vulnerable to issues such as data corruption, data loss or even theft, however I have a sturdy backup plan which should³ prevent this from being a great concern.

• I do not want to rely on streaming music, or even my iPhone's data connection. iTunes match heavily relies on a data connection and streaming in order to play music from a Library in the Cloud when away from Wi-Fi. I want to have my most important tracks on my iPhone, playable even when in Airplane Mode.

The Setup

What follows is a step-by-step guide, detailing what I believe to be the most convenient way to manage music on an iPhone without iTunes Match enabled. I am using an iPhone 5, running iOS 6 and a Mac running the latest version of Mountain Lion and iTunes 10. As I write this, I am performing each step myself: everything should be correct at the time of publishing.

Disclaimer: This article was written before iTunes 11 was released. It still holds true, however. Some of the screenshots may have changed slightly in this major new version of the software, but I still manage my devices the same way, and it works fine.

• Grab your iPhone. Ensure iTunes Match is disabled. To do this, navigate to the Settings app, then Music > iTunes Match. The checkbox should be in the off position.

• At this point, if you have a copy of all your music on your Mac, it will be a good idea to delete all the music on your iPhone(even if iTunes Match is disabled, already downloaded music will remain unless manually deleted). This can be done by launching the Settings app, navigating to General > Usage, swiping on All Music and tapping delete. The Music app should now be empty.

I recommend powering off and rebooting your iPhone after this step. If iTunes is running, I recommend quitting it whilst your iPhone is powered off, too. This is because iTunes may still think iTunes Match is activated on your iPhone—a reboot should force both the iPhone and iTunes to re-check and update accordingly. This may only be a concern if you were previously syncing with your Mac, with iTunes Match enabled on your device. I was.

• Connect your iPhone to you Mac and launch iTunes. On the Summary tab within iTunes, ensure "Sync with this iPhone over Wi-Fi" is checked. Don't press Apply yet. For now, keep your iPhone connected to your Mac.

Important: Before pressing Apply, navigate through each tab at the top of iTunes and ensure only the items you want to sync are checked. For instance, everything on the Info tab is taken care of by iCloud for me, so every checkbox remains unchecked. I manage apps on my iPhone and do not sync them with my Mac, so under the Apps tab, "Sync Apps" is unchecked. In fact, the only options checked for me at this point are Tones and Photos. If you connect your iPhone to your Mac regularly, you may already have some of these turned on. If this is the case, ensure they are all as you want them. I do not know how you want them, they may very well differ from mine.

When one of these checkboxes is unchecked and a user checks it and presses Apply, all the data related to that checkbox is erased from the iPhone and replaced with the chosen data on your Mac. For example, if you have lots of books on your iPhone from your time downloading from the iBooks Store, but have never synced your iPhone with your Mac, checking this box, if unchecked, will replace all your iBooks on your iPhone with the iBooks on your Mac. Effectively, this will delete all the iBooks on your device. Be careful out there.

I recommend keeping Music unchecked at this point—we're going to enable it soon. If it's already checked, uncheck it, press Apply, disconnect your iPhone and follow the steps above to erase all music from it. You should have a copy of all your music on your Mac, so deleting music from your iPhone shouldn't be a concern.

• Once you're satisfied you won't accidentally sync or delete anything you don't want to, press Apply.

• Once the sync is complete (it shouldn't take too long if your iPhone is connected via a cable to your Mac), ensure the Music app on your iPhone is empty. If not, follow the instructions above to erase all music. It should look like this.

• Now, we're starting the fun part. Create a new playlist in iTunes on your Mac. Name it something which you'll remember translates to everything on this playlist gets synchronised with my iPhone. I created a playlist called "iPhone". Add one small song to this playlist, so we can see whether the synchronisation works without waiting too long.

• Navigate back to the Music tab of your iPhone, within iTunes. Your iPhone should still be connected to your Mac. Check the "Sync Music" checkbox at the top of the page. Ensure "Selected playlists, artists, albums and genres" is selected below. I scrolled through each list on this page, ensuring the only checkbox which was checked was my "iPhone" playlist⁴. Ensure your playlist, which will show in the Playlists section of this tab, is checked.

• Press Apply, and wait as your iPhone is synced. If all goes to plan, you will now have one song on your iPhone: the one you added to your playlist.

• Disconnect your iPhone from your Mac. It's time for the really cool part.

• Install Apple's free iTunes Remote app on your iPhone. Make sure your iTunes Library is added to the app: this can be done either by enabling Home Sharing on both your iPhone and iTunes Library, or by tapping the cog icon in Remote and manually adding an iTunes Library.

• Select your iTunes Library in Remote, navigate to the Playlists tab and select the playlist you just created. The one song you added should appear there. Tap Edit, then press the plus symbol and navigate through your Library to add another song to your playlist. Tap done when it's added.

Now you've remotely added a song to a playlist in your iTunes Library on your Mac.

• Quit the Remote app on your iPhone and launch Settings. Navigate to General > iTunes Wi-Fi Sync. Tap Sync Now.

Your iPhone should search for your iTunes Library then sync with it, adding the song you just selected to your device.

Congratulations, you just synced with iTunes on your Mac without using the Mac at all.

It's not all Sunshine and Roses

It's worth noting that Wi-Fi music syncing can be quite unreliable at times: it's not uncommon for me to connect my iPhone to my Mac just because it stops the frustration of having to work out why my iPhone won't sync. Furthermore, iTunes Wi-Fi Sync works best when the iPhone is connected to power. Luckily, I have enough power cables around my house that this isn't a problem.

Syncing a large number of songs can take a very long time over Wi-Fi: it may be a better idea to temporarily disable Wi-Fi Sync, copy over all the music you want using a cable, then re-enable Wi-Fi Sync to make smaller changes in the future, rather than try and sync hundreds of tracks in one go. That's what I'm about to do.

I can now enjoy manual syncing and managing of songs on my iPhone without iTunes Match.

The Home Sharing Cherry on Top

Initially, this approach of only syncing certain songs to your iPhone can seem like a handicap. When walking around the house, you may want to listen to a song which isn't on your iPhone. Luckily, Home Sharing solves this problem well. Simply go into the Music app on your iPhone, navigate to More > Shared, and select your iTunes Library from the list. You now have Wi-Fi streaming access to your entire iTunes Library from your iPhone, so long as iTunes is running on a computer which is connected to the same Wi-Fi network as your iPhone. I tend to leave iTunes open on my Mac, which is almost always running, so this is a great solution for me.

The handicap of certain songs being unavailable on my iPhone when I'm away from my house is outweighed by me knowing the quality, metadata and control of my music is all in my hands. I also do not need to rely on my iPhone's data connection or the matching of iTunes Match for my music.

Not Enough? Enter iPod Classic

If you're a true audiophile and want all your music with you at all times, still under your control, I highly recommend the iPod Classic. When I started using this method to manage my iTunes Library, I accepted that I would never have all my music with me on my iPhone, so I chose a "Best Of" approach and bought an iPod Classic to hold everything—even the songs on my iPhone. I discussed my reasons for the iPod Classic further in a piece I wrote for The Industry.

iPads and iPod Touches, too

This syncing system probably works just as well for all iPads and iPod Touches which support Wi-Fi Sync, however I chose to use my iPhone for this article as I'm in the process of setting it up. I thought sharing the complex way I go about managing my iTunes Library might help someone else.

If you'd like to give me feedback, correct mistakes, or share your own iTunes tip or trick, please, shoot me an email or say hi on Twitter.

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1: I consider myself to be an audiophile, however I am less obsessive about bit-rate than most audiophiles tend to be. I find the iTunes Store version of most songs to be my preferred version: there is something satisfying about knowing I haven't been responsible for the transcode of the digital file; Apple has. Furthermore, some albums which are Mastered for iTunes are only available from the iTunes Store.

2: I live in a small town in southern England. The data connectivity here is far from great; there's nothing worse than the helpless feeling of knowing you could access a song from your iTunes Library, but not being able to because your signal strength is too low. I would rather only see what I can play, and know that the quality of everything I see has been controlled by me.

3: Hopefully. I will detail my backup plan in a later article. For now, Stephen Hackett's post from August serves as a great starting point for a solid backup strategy. You can never have too much data redundancy when it comes to data you really care about.

4: Yes, it was a lot of scrolling. As I mentioned previously, I suffer from certain obsessions and compulsions. I didn't want to accidentally copy a few hundred songs to my iPhone just because I'd forgotten to uncheck a checkbox.

Sentry, over on The Verge forums, has some good ideas about how the iOS app switcher/multitasking tray could be improved now the iPhone has a taller display, with more pixels to use.

Some of the mockups suggest showing full screenshots of apps most recently used in the tray, rather than just their icons. This would give a much clearer visual reminder of your position in an app, showing where you were before you switched away.

As iOS devices become more powerful and iOS apps become capable of more, this will become an increasingly useful feature: it can be easy to forget where in an app's interface you were before switching away to reply to an email. Having screenshots taken as you switch away solves this problem. It also makes remembering an app's icon or name less necessary.

Quick access to commonly used settings, such as Bluetooth, Wi-Fi and 3G data seems like a sensible addition to the brightness slider, however added complexity isn't something Apple would be keen to add to their UI. I also don't see how Sentry plans for AirPlay to be integrated in the multitasking tray, as it is now.

I think these UI mockups show what could be made of the app switcher now there's even more room and powerful hardware to play with. I'm sure a future version of iOS will bring improvements here.