The Efficiency Obsession

Jordan writes another great piece for The Industry, this time focusing on efficiency and why it isn't always what our goal in life should be:

Efficiency is just a means to an end, not an end unto itself. It would be foolish to set a life goal of just living more efficiently — that would make us no better than glorified machines. Instead, we try to lead lives that are more meaningful, fulfilling, edifying, productive. Efficiency can help enable us to do those things, but it can’t replace them.

One should look upon life as a piece of music: we don't listen to music to get to the finale — we listen to music for the journey. Life isn't a path towards a goal, it's a steady journey we should strive to enjoy.