Jordan writes another great piece for The Industry, this time focusing on efficiency and why it isn't always what our goal in life should be:

Efficiency is just a means to an end, not an end unto itself. It would be foolish to set a life goal of just living more efficiently — that would make us no better than glorified machines. Instead, we try to lead lives that are more meaningful, fulfilling, edifying, productive. Efficiency can help enable us to do those things, but it can’t replace them.

One should look upon life as a piece of music: we don't listen to music to get to the finale — we listen to music for the journey. Life isn't a path towards a goal, it's a steady journey we should strive to enjoy.

Jordan Koschei writes a great piece for The Industry, which, after reading, reminded me to spend more time enjoying the moment, and less time detailing it:

In our rush to document our lives we’ve stopped living them. By placing a lens between ourselves and our experiences, we make ourselves mere observers. We go through the motions of doing interesting things, all the while considering our experiences as a meta-narrative. Instead of focusing on the experience, we’re focusing on what other people will think of us having had the experience. We’ve relegated ourselves to cameraman status in our own movies.

This isn't to say that documenting one's life isn't a good thing — I keep a diary of sorts (and am very glad I do) — but it's easy to spend the entirety of a rock concert taking pictures and recording video, only to realise later that one's limited attention had been devoted to taking pictures, rather than enjoying the concert.

I would rather devote my full attention to the moment, then write my own description of the day in a diary. Attempting to take pictures of or live-tweet something I may later wish I'd paid more attention to is only setting myself up for regret.

I value my memories and experiences more highly than the images I capture with my iPhone.